Health Tourism Management

Program Introduction

The tourism industry is one of the necessary stable growing and developing as an important sector in the world and Turkey. The steady growth of the tourism sector has led to a dynamic and intense competition between countries, regions and businesses seeking a larger share of tourism revenues. Diversification of the tourism product in this dynamic and intense competitive environment has become an important strategy for many countries, regions or enterprises. Health tourism, which means that people travel elsewhere to protect their health or to get their health, has emerged as a result of product diversification strategy in tourism. Other types of tourism according to the average expenditure of traveling to be higher, affected by seasonal fluctuations and rapidly growing health tourism in Turkey is supported by serious encouraged by the state.

Within the framework of these developments, the operation of health tourism has emerged as a special field of expertise. This is because effective and efficient management of health tourism requires knowledge of the theoretical and practical expertise of the health sector and health facilities on the one hand and tourism sector and tourism operations on the other. The program created with this understanding has been prepared taking into consideration developments in health tourism management in the world and our country.

The reason for the opening of this program; It is to educate the educated human power which has theoretical and practical expertise knowledge about health tourism, which can be managed effectively and efficiently, health sector, health institutions, tourism sector and tourism enterprises.

Obligation of Internship to graduate from the program; To graduate from the program, students are required to complete an Industry-Based Training (Internship) for a total of 30 (thirty) business days, 15 (fifteen) days at the end of the first year and 15 (fifteen) days at the end of the second year. Students have the opportunity to practice at our local and regional institutions. İlçemiz Municipality (Operational Thermal Facilities) has undertaken to provide all kinds of assistance in this and similar matters. In addition, program students have the opportunity to do their internships easily in other cities.


Health Tourism Economy;

The aim of this course is to enable students to acquire knowledge to answer the basic economic issues and problems of health tourism by analyzing the positive and negative effects of health tourism industry on national and international economy. Within the scope of the course, basic concepts related to health tourism economics, tourism tourism demand, tourism supply, market types and price formation in tourism, foreign capital in health tourism and the role of multinational enterprises and health (tourism and development relation) tourism, economic, socio-cultural and environmental consequences tourism is given place to the place of Turkey's economy.

Health Tourism Marketing;

 The aim of this course is to understand the marketing bases and marketing process, the importance of marketing in health tourism, the environmental factors that affect marketing program in health tourism, marketing information system and marketing research, market types, market segmentation, positioning and target market selection and marketing. Marketing concept, development, relations between marketing and environment. Marketing concept in health tourism, market segmentation, strategic marketing planning, product development strategies, adaptation of marketing mix in health tourism, positioning and selection of target market, learning marketing mix.

Basic Information Technologies;

The general aim of this course is; to provide the basic skills that a student needs in school life; to be able to move comfortably and safely in front of the computer, and to learn to use the technologies with the concepts encountered in networked computers.

Behavioral sciences;

Concept of human, concept of human being, concept of human being, concept of behavioral sciences, system concept and living systems, neurobiological origins of behavior, concept of consciousness, sensation and perception, emotions and excitations, personality concept, personality characteristics, personality and development communication processes, verbal and nonverbal communication, active listening, situations that interfere with communication, learning process and learning psychology, society and things, culture , education, environment, discussion (human-culture-environment interaction), coping with stress and stress, crisis and cruel intervention, anger, outward expression of anger and constructive approach to aggression.

Health Tourism Management

 This course aims to provide students with the ability to explain the concepts of Investment-Management-Planning-Control in Health Tourism Business Administration. Classification of health tourism enterprises, selection of establishment location, determination of appropriate prices, organizational structure, financing issues will be taught.


Management of Health Institutions;

Definition of health, health values, health services, few of other goods and services, health care supply and demand, the objective of health services, the organization of health services, general health system in Turkey, the public health system in developed countries Health Organization, national health policy, Health service units and functions, health manpower planning, health staff and management of health services, financing of health services, various health systems, health indicators compared to developed countries and Turkey.

Medical Terminology;

Giving information about health and disease related medical terms. Introduction, basic definitions and terms related to human structure, items bringing medical terms to the stage; roots, prefixes and suffixes; Cardiovascular System Medical Terms, Ear, Nose, Throat, Eye Medical Terms, Uro-Genital System Medical Terms, Neurology and Psychiatry Medical Terms, Gastro-Intestinal System Medical Terms, Dermatology Medical Terms, Endocrinology Medical Terms.


It provides active learning of basic behaviors, skills and knowledge related to statistical records and researches required at the level of health technician. After taking this course, students will be able to use basic statistical techniques used in scientific researches, to keep, use and interpret statistical records in health institutions and to be able to interpret them, to present their data and to learn basic concepts about hospital statistics.

General accounting;

The aim of this course is; to present the concepts and principles of accounting to the students in basic terms. According to the Uniform Accounting System, it presents how to determine and record income-expenses, how to calculate unit costs, and how to make them into information that will shed light on work through their analysis.


The aim of this course is to enable the students to understand the definition and process of interpersonal communication in the health institutions serving the students, as well as to understand the characteristics, types and effects of communication in interpersonal communication. Besides, it is aimed to understand the features of persuasive communication.


Human Resources Management;

This course aims to provide students with an understanding of the human resource management practices in business and to be familiar with HRM practices in professional business life.

Public relations;

Promoting public relations and publicity principles, convincing the conditions necessary for a product brand, affecting the target audience, and advertising elements.

Financial Management in Health Institutions;

The aim of this course is to gain the ability to analyze and comment on financial management in Health Institutions. Types of Financial Analysis and Techniques, Financial Statement Analysis Techniques, Special Topics in Financial Analysis, Credit Analysis, Cash Flow Table and Analyzes, Financial Statements, Financial Statements, Financial Statement Overview, Financial Statement Overview, Balance Sheet, Income Statement, Cash Flow Statement and Other Financial Tables has knowledge about.

Customer relations management;

Customer relationship management process, customer requests and needs, customer type and behavior, CRM components, customer value management.

Office Management and Ergonomics;

Office Concept, Purpose and Functions of Bureaus, Office Management, Planning in Office Management, Organization and Ergonomics, Coordination, Orientation, Control (Control Concept, Quality and Time Management).

Accommodation Services in Health Institutions;

Examination of service quality (physical conditions, nutrition services, security services) in addition to the quality of treatment services for increasing patient satisfaction (floor, nutrition, accommodation, heating,

Vocational Studies and Seminar-I;

Study of a subject for the profession of the learner, research, report and oral presentation.

Health Information Systems;

Diagnosis therapy education conducted in the field of healthcare using information technology communication data and information collection data and information processing information management medical decision making and scientific analysis methods

Introduction to Insurance;

The scope of application of general health insurance in terms of individuals and the beginning declaration of general health insurance, the registration and the end of the term will be explained and then the scope of the services provided from the general health insurance will be discussed and various provisions related to the conditions for utilization of services provided from general health insurance, It will be described.

Occupational health and Safety;

  Historical Development of Occupational Safety, Importance of Occupational Safety, General View of Occupational Safety in Our Country, Reasons of Occupational Accidents, Safety Concept and Safety Rules, Hazard-Risk-Prevention.

Career Management;

Management, human resources management, functions of human resources management and definition and analysis of work.

Vocational English I;

The general aim of this course is; students who take English at elementary level are able to communicate with foreign tourists coming from abroad in their daily business life.


Total quality Management ;

The aim of the study is to improve the life and work environment and to improve the life quality of the personnel working in the organization and to present a life style aiming to increase happiness. It is to create an organizational climate and a quality culture for cooperation, reconciliation and effective communication among employees.


 Advantages of entrepreneurship, types of entrepreneurship, reasons for being an entrepreneur, stages of entrepreneurship, methods used to find business ideas, feasibility, small business management.

Strategic Management;

Determination of functional level strategy policies, organizational structure, resource allocation and strategy connection, organizational culture and leadership style, evaluation of strategies. Strategy concept and meaning of strategic management and strategic analysis of business and business

Internship: Industry-based implementation of field knowledge.

Occupational Ethics;

This derste is aimed to gain proficiency in professional ethics. The course will introduce ethical and moral concepts, ethical systems, factors that play a role in the formation of morality, professional corruption and consequences of unethical behaviors in the profession, social responsibility, the basis of professional ethics, history of ethics, ethical values ​​and general ethics in pharmacy services.

Professional Work and Seminar-II;

Practical study of a subject for the profession of the learner

Medical Secretary;

Giving information about health and disease related medical terms. Medical records related to basic concepts, medical documentation, history of medical documents and development of Turkey and international levels in the organization, the definition of medical secretary, importance, tasks, facing the challenges and solutions, confidentiality of patient files, ownership, regulation, standardization, preparation of summary, out Central archive, Responsibility of hospital management, Functions of medical archive staff, Medical archive committee, Operation of medical archive, Departments of medical archive. (Epicrisis), Summary of file, Definition of medical archive, Definition of medical archive staff, Planning of archive services.

Organizational Behavior;

Introduction of individual and group behaviors and organizational cultures and elements within the organization, introduction of the basic processes and approaches related to the identification of the various problems within the organization and their fulfillment.

Vocational English - II;

The general aim of this course is; students who take English at elementary level will be able to communicate with foreign tourists coming from abroad in their daily business life.

Cost accounting ;

The aim of this course is; to provide the students with basic concepts and principles of cost accounting and to learn application methods in health institutions. Cost Accounting and basic concepts, cost management, organization and registry, classification of expenses in health institutions and cost elements, costing methods in health institutions.

Performance and Wage Management;

Examining the concepts, techniques and methods of analyzing and measuring the performance of enterprises.

Hospital Management;

The place and importance of the hospital in the health system, Definition of the hospitals The purpose, functions, characteristics, classification or types of the hospitals, the historical development of the hospitals, the managerial structure of the hospitals, the hospital management and manager of the hospitals, diagnosis, medical treatment, financial and technical units of hospitals, powers and responsibilities. Civil Servants Law and related regulations.

Service Marketing;

Businesses have information about service concept, service types, service planning, service implementation, advertising activities and presentation.

Social Security System;

Definition, Objectives, Functions and Techniques of Social Security, Historical Development of Social Security Systems, Contemporary Principles of Social Security, Resources and Financing, Work and Occupational Disease, Illness and Maternity Insurances, Disability, Old Age and Death Insurances and Individual Pension System, and Unemployment Insurance, Administrative Structure in the Turkish Social Security System, Consolidation and Borrowing of Services, Towards Children, Towards Women, Towards the Elderly, Towards the Elderly, Family Oriented Social Assistance and Social Services.

Last Update Date: 03 November 2023, Friday